 
California Association of Realtors - Governmental Affairs
Public Policy Solutions Inc. relishes challenges. That's why we were eager to assist the California Association of Realtors (CAR) galvanize public support and legislative action on a proposed measure requiring creditors to fix inaccurate information on a consumer's credit report.
While the most obvious route would have been to initially bombard legislators with mass advertising, Public Policy Solutions Inc. felt that our most effective means of persuasion was to combine outreach elements with a laser beam focus on grassroots and coalition building activities to influence key targeted legislators. |
Public Policy Solutions Inc. assisted CAR with messaging and material development that appropriately illustrated the benefits and need for legislation. The messaging process provided CAR with a communications roadmap consistent with their overall strategy.
Public Policy Solutions Inc. also worked with CAR to develop a simple media kit for reporter briefings, editorial boards meetings, and legislative briefings. Placement of news articles, opinion-editorials, and radio talk show commentary were the focus to buttress wavering legislators, encourage supporters, and persuade or neutralize opponents. |
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Creative Energy
Whether it's for a press event, issue advocacy campaign, or an executive briefing with an elected official, Public Policy Solutions Inc. contributes creativity to the partnership shared with the client.
Traditional tactics are pursued, but we do not confine our strategic communications and media outreach activities within traditional boundaries. |
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